Newspapers will never survive if they keep treating their readers like babies

Now you see it...

...now you don't.

This funny font from today's Pittsburgh Tribune Review -- blamed on a hapless art director, rather than the doofus editor who let it slide, knowing he can blame the hapless art director -- has been scrubbed clean on the paper's website.

As they say, "suit" happens.

That newspaper you read in the morning will be defunct around the end of Obama's second term

Chilling news for print media, via the USC Annenberg Center for the Digital Future.

Jeffrey Cole, director of the center, explains:

Circulation of print newspapers continues to plummet, and we believe that the only print newspapers that will survive will be at the extremes of the medium – the largest and the smallest. It’s likely that only four major daily newspapers will continue in print form: The New York Times, USA Today, the Washington Post, and the Wall Street Journal.  At the other extreme, local weekly newspapers may still survive.

The impending death of the American print newspaper continues to raise many questions,” Cole said. “Will media organizations survive and thrive when they move exclusively to online availability?  How will the changing delivery of content affect the quality and depth of journalism?

So where will most Americans get their news fix? Social media? Er...

It’s no news that social media is the future of communication, but what is not yet fully appreciated is the lack of faith most Internet users have in the accuracy of information they find on social networking sites.

Our most recent study found that 51 percent of users said that only a small portion or none of the information they see on social networking sites is reliable. And only 14 percent said that most or all of this information is reliable.  This speaks volumes about the credibility of communicating through social networking.

Anywhere, as long as it's not Fox News.